PITTSBURGH — Local lingerie company Put Me Yinzide You has generated widespread buzz regionally after its release of a controversial new sexy Bill Cowher costume.

“Why should representing so many of our town’s beloved icons belong strictly to men?” asked company founder Nina Koch. “Now every woman can walk around this Halloween with the arousing swagger of a local legend ready to pound the ball up the middle for 60 straight minutes.”

The starter pack includes a top, bottom, hat, and shoes. For an additional fee, however, customers can order a Bluetooth headset to relay “nasty play-calls to anyone you get in the huddle” or a special mouthpiece that helps generate extra saliva for yelling.

So far, the release has met divided lines among local residents. Customer Pam Broughton commended the costume, arguing that it strikes an ideal balance between its provocative design and attention to details.

“These high-cut khaki shorts and dad shoes with a six-inch stiletto heel make me feel and look great,” she said. “At the same time, the strap-on chin extender and mustache also make it clear that my Halloween roster will be chosen to suit my style of party, not the other way around.”

Conversely, Steelers fan Olivia Porter found the outfit “tasteless” and contradictory to Cowher’s legacy.

“You don’t need to flash lots of thigh or a plunging neckline to make Coach Cowher sexy,” she said. “Trust and confidence are what matter most, like believing in your defensive game plan enough to pack the box with eight or nine guys on third down — or, in my case, to take the three shooters when they present themselves because you have faith in the team get the bottle back and earn you seven more just a couple minutes later.”

Representatives at the lingerie company confirmed having also “internally discussed” a sexy 90s Jagr, a sexy Jimmy Stewart, and a sexy Jeff Goldblum, though they reportedly decided against the latter for fear they couldn’t “make it sexier than real life.”