MILLVALE—Building off the venue’s popularity in a tournament-style fan vote, the Millvale Music Fest surprised fans today with the announcement of an event-branded version of ‘Where’s Waldo?’ where readers search a cartoon Grist House for a 37-year-old man named Drew among a dense crowd of Millennial men clad in flannel patterns and clutching IPAs.
“The Millvale Music Fest is about community and connection,” said event planning member Maya Reed. “What better way to provide folks a true-to-life experience than to have them wade painstakingly through a sea of bearded 30 and 40-somethings in cargo shorts, lined up dozens at a time, only to realize the Drew you’re is still waiting for his pizza at Iron Born?”
The team that drafted the search-and-find title posted a preview today that emphasizes its “modern touches.” In one segment, you locate Drew using a series of unhelpful, sporadic text messages sent to your actual device while another portion leads you to determine which time-stamped page contains the missing protagonist by searching his check-ins on Untappd.
“We’ve divvied the book by difficulty to ratchet up the experience for adult players,” said contributor Ryan McClellan. “In advanced levels, if you don’t find the last QR code clue fast enough, you get a message from Drew that he headed to Dancing Gnome for a can release event even though he was the one who asked you for a ride to the fest.”
The books also features family-friendly puzzles starring Drew’s Australian Shepherd, Queso. In our test run, kids took an average of 24 minutes to find him among other dogs cowering under tables, nervously panting from their two-foot lead wrapped around bench seating, and those animals who look like they’d rather be returned to the rescue than watch their owner nurse another fruited sour.
If shopping for the release at your local book store, the publisher has recommended it be placed in historical fiction, as “it captures the very essence of finding your buddy Drew,” but one scene “excessively distorts that reality” by depicting Penn State winning an important football game.
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